E-E-A-T Analysis

Open E-E-A-T Analysis

E-E-A-T Analysis, the PirateSERP page grader, scores the Experience, Expertise, Authoritativeness, and Trust signals that a page's HTML shows a reader. The graded report needs no API key. The grade is a PirateSERP assessment, not a Google score and not a ranking prediction.

Grade a page

1. In the header, switch to the project that you want.
2. In the From a URL box, enter a page address, or in the Or a saved draft list, select a Content Editor draft.
3. Click Grade.

Or a saved draft appears only when the project has saved Content Editor drafts. Save your Content Editor changes before you choose the draft, because a draft grade reads the saved content only. Grade the public URL after you publish to include the page-level evidence that a draft cannot carry.

Read the report

The report opens with an overall score out of 100, a letter grade, and one score for each of five sections. Start with Do these first, which lists the findings that move the grade most, then read the sections:

• Page basics: the title, the description, the heading structure, and the text alternatives for images.
• Experience: whether the page shows first-hand use of its subject.
• Expertise: who wrote the page, what the byline says about that person, and whether a reviewer checked the work.
• Authoritativeness: the sources the page cites and the identity information the site publishes about itself.
• Trustworthiness: contact routes, policy pages, secure delivery, dates, disclosures, and the advertising experience.

Each finding carries a status, a severity where one applies, the detail behind it, and a recommendation where one applies. Use the grade to support your own content review. The grade does not predict rankings, traffic, or AI citations.

Understand the statuses

Unknown means the page supplies too little information to judge the check. E-E-A-T Analysis excludes unknown findings from the score, so they neither raise nor lower the grade. Read them anyway, because several name evidence that a reader expects to find.

Off-page reputation is reported as not measured. Backlinks, press coverage, and independent reviews sit outside the page, so the report says so instead of scoring their absence.

Word count and sentence length appear as information only and never change the score.

Problems that block a good grade

Some trust problems block a good grade on their own: hidden content, high-pressure scam language, and, on English pages, a confident Yes from the rater guideline checks for harmful advice or a deceptive purpose. A page that carries one shows a Blocked notice, drops into the F band whatever the five sections score, and lists only the blocking problems in Do these first. The section bars show Capped, because they no longer decide the grade.

Fix the flagged problem and grade the page again. No other improvement lifts a blocked page.

YMYL topics

Your money or your life (YMYL) topics, such as health, finance, safety, and legal advice, are graded more strictly. The report shows a YMYL topic notice when it detects one, and findings that a general page can treat as opportunities count as issues instead.

A YMYL page cannot grade above C unless it carries all of the following:

• A named author, not a generic byline such as "Admin" or "Staff"
• Stated credentials for that author, or a credited reviewer
• At least one citation to an authoritative source

Read the rater guideline signals

Each grade of an English page also answers checks drawn from Google's Search Quality Rater Guidelines. They appear under Rater guideline signals, just above the article. Two of them, harmful advice and a deceptive purpose, block a good grade when the answer is a confident Yes; the rest never change the score. The panel first names the kind of page, such as an article, a review, or a local service page.

The checks ask whether the page:

• Encourages harm or spreads dangerous misinformation
• Contradicts expert or scientific consensus
• Is deceptive about what it really is, such as a sales pitch posing as a review
• Shows signs of unedited, mass-produced writing
• Is mostly padding
• Is stuffed with repeated search phrases
• Backs its important claims with sources or data
• Puts the most helpful part early
• Acknowledges limitations, risks, or when to get professional help
• Shows subject-matter expertise
• Shows first-hand experience
• Shows substantial effort
• Covers a topic that could affect someone's health, money, safety, or society (YMYL)

Each check answers Yes or No. An answer marked less sure was close to the cut-off, or comes from a check that is less reliable on unusual pages, so check that part of the page yourself. The answers describe the page as graded: Re-evaluate doesn't update them, so grade the page again after you publish changes. If the panel says the check didn't respond, click Try again in the panel to ask the questions again. For a URL, Try again reads the page as it is now.

The checks use the OpenRouter key saved in Account Settings. Without a key, the panel says what to add, and the rest of the report is unaffected. Pages in other languages show a note instead of answers.

Run an AI review

The AI review is optional, and it never changes the score.

To use it, save an OpenRouter key and select a model in Account Settings. For the setup steps, see API keys. Grade a page, and then click Run AI review at the end of the report. You can leave and reopen the audit while the review runs.

The review asks nine judgment questions that a signal check cannot answer, such as whether the page shows experience instead of claiming it, whether evidence sits next to the claims that need it, and whether the page acknowledges its limitations. Each question returns pass, partial, fail, or not evidenced, with a short quote from the page as its evidence.

Read the verdicts beside the graded findings. They record what a model found in the text you submitted, so check each quote before you act on it.

Rewrite a section

Some findings describe the article's own text, and those findings show Rewrite this section:

• Little or no first-hand experience described
• No duration of use stated
• No credentials or experience stated
• No subheadings
• Unusual sentence length
• Unedited AI boilerplate
• Scam-pattern urgency language
• No outbound citations, or too few for the page's length

Other findings, such as the author page, dates, structured data, contact and policy links, HTTPS, advertising, disclosures, and the title, description, H1, and image text, depend on the page template or the site rather than the article text. A rewrite cannot fix them, so they show no button.

The rewrite uses your OpenRouter key and model, the same as the AI review.

1. In the finding, in the Choose a section list, select the section to change.
2. Optional: In the Extra instructions box, enter up to 500 characters of instructions, such as a fact for the rewrite to use.
3. Click Rewrite this section.

Each click applies one finding to one section. The Article card highlights the rewritten section; click Revert to restore the original text. Click Copy HTML or Download to take the edited article to your editor.

A rewrite never invents facts. When a finding needs something that only you know, such as how long you used a product or which study a figure comes from, the rewrite marks the spot with a bracketed prompt, for example [Add: how long you have used this product] or [Source needed: cite the study this figure comes from]. Replace every bracketed prompt with the real fact, or delete it, before you publish. The rewrite, bracketed prompts included, is in the language the section is written in.

Re-evaluate

After you rewrite at least one section, click Re-evaluate in the Article card. Re-evaluate rescans the edited article instantly and at no cost, and the report shows the score before and after, for example was 32/100 (F) → now 41/100 (D). Findings about the page template or the site keep their original result until you publish the changes and grade the page again. Re-evaluate leaves an existing AI review unchanged.

An audit without an Article card can't be rewritten. Grade the page again to rewrite its sections.

Fix and recheck

Make your changes in Content Editor or in your website editor, then grade the updated page. For author and reviewer findings, check the linked author page as well as the article.

Reuse results

Past audits lists the grades saved in the active project, each with its score and letter grade. Click an audit to reopen it and compare its findings with a later run, or click Delete audit to remove it. A reopened audit still shows its AI review if you ran one.

An older audit shows This audit uses an earlier report format. Grade the page again to see the current report.

Language support

Several text checks expect English, including bylines, credential wording, and disclosure wording. Non-English pages can return findings that need manual review.

Use the language-neutral findings, such as headings, dates, links, and structured data, alongside your own review. For the full limits, see Languages.