Documentation
GeoPin Generator
Check local rankings across an area and compare competitors at each location.
GeoPin Generator, the PirateSERP local rank grid, checks one keyword at 25 map points in a 5 x 5 grid around a center location and shows your target's rank and the competing businesses at each point. GeoPin Generator needs no separate data-provider key.
Prepare a check
- Switch to the project you want from the header, and choose a Business location when the form offers one.
- In Keyword to check, enter the keyword. In Target URL, enter your site or page. The target matches partially, so a domain such as
example.commatches any page on it. - In Radius (miles), enter a value greater than 0 and no more than 50.
- Confirm Grid size: 5 x 5 - 25 points.
- In Results, choose Google Maps - local finder ranking or Organic search - target URL position.
- Review SERP language. SERP checks shows that 25 points equal 25 rank checks.
- In the Location section, set the center point: click the map, enter an address and click Search, or enter Latitude and Longitude.
- Click Preview on Map, and confirm that the grid covers the area you want. To start over, click Clear Preview.
- Click Check Rankings. Keep the tab open until the progress bar finishes.
The project's business profile can fill the target and the address. Confirm the actual map location before you check. The center point must sit between -85 and 85 degrees latitude. Grid points that fall past 85 degrees latitude stay at 85 degrees, and grid points past the 180th meridian wrap to the other side.
For Google Maps, enter the domain that the business listing links to. A listing without a website cannot match a domain target.
Read the grid
Each grid point turns a color by rank: Top 3, 4-10, 11-20, or Not found (20+). Not found means the target did not appear in the top 20 results at that point. Click a point to see its rank and the results found there.
Review the four summary figures together:
- Visibility score is higher when the target ranks higher at more points. A score of 0 means it wasn't found anywhere.
- Avg rank covers only the points where the target was found, and its label states how many points that is.
- Top 3 and Top 10 count the points at those ranks.
Competitive landscape ranks the businesses found in the top 20 across the grid by visibility, with their point count, average rank, best rank, rating, and domain. To color the map by one competitor's ranks, click View on grid. To return to your own ranks, click the Back to button that names your target.
Visibility by distance groups points into rings from the center and shows the average rank and found count in each ring. The rings describe sampled search visibility, not the business's actual service boundary.
Finish an incomplete check
A check is incomplete when some points return no result, for example after a slow response or a lost connection. The result shows Incomplete with the number of locations checked, and the check stays saved with the points that finished.
Click Resume next to Incomplete to collect the missing points. For a saved check, click View in Past Checks first. Resume checks only the missing points: finished points are kept, and points whose results are still pending are collected instead of checked again. Compare the checked location count before you compare an incomplete score with a full grid.
Points that need recovery
Occasionally a run is interrupted while a location is being sent for checking. The tool cannot tell whether that location was already charged, so it never checks it again on its own. Such a location shows Needs recovery in the grid table, and Past Checks notes how many points need recovery.
Click Re-check needs-recovery points only if you accept that the location may be charged a second time. The tool asks you to confirm first, then checks just those locations. Resume skips them, and they stay unchecked until you re-check them.
Reopen or repeat a check
Past Checks lists every check in the active project with its keyword, result type, grid, visibility, average rank, and an Incomplete note when points are missing.
- To reopen a check on the map, click View.
- To run the same center, radius, target, keyword, grid, result type, and language again, click Re-run check.
- To remove a check, click Delete check.
Keep the same grid, radius, result type, language, and target when you compare checks over time. Use Rank Tracker to follow a keyword's position in one market every day or week.