Documentation
Niche Insights
Browse niches, compare demand, and collect ideas for further research.
Niche Insights, the PirateSERP catalog of product niches, lists niches by monthly search volume and advertiser cost per click (CPC). Each niche opens a detail view with its keyword ideas, trend history, subcategories, Amazon listings, and ranking domains. Search data is included with your subscription, so you don't need a separate data-provider key.
Find a niche
- In Search niches, enter a niche or topic of at least three characters, and click Search. To browse a category instead, click its name, such as Appliances or Automotive.
- Optional: To narrow the list, enter Min and Max values for Volume or CPC.
- In Sort by, choose Volume (high), Volume (low), CPC (high), CPC (low), Name (a-z), or Name (z-a).
- To apply the ranges, click Filter.
- To open a niche's detail view, click the image or name on its card.
Each niche card shows the niche name, Vol, CPC, and a line of its monthly searches. To add more cards, click Load more. To clear the ranges and restore the default sort, click Reset. To return to the full catalog, click All.
Save favorites
To save a niche, click the star on its card or beside its name in the detail view. To list your saved niches, click My Favorites. Favorites belong to your account, so they stay the same when you switch projects.
Use the detail tabs
The detail view shows the niche's category path, Search volume, CPC, and root category. To copy the niche name, click Copy name. Related niches at the end of the view opens a neighboring niche.
| Tab | What to review |
|---|---|
| Trend | Monthly searches (12 months) with its peak, Search interest (since 2004), and Related queries, including Rising queries. To continue in Google Trends, click Open in Google Trends. |
| Keywords | Keyword ideas for the niche, with Volume, CPC, and Competition. To copy the keywords, click Copy all. To download them, click Export CSV. |
| Topics | Subcategories as an expandable outline, and Related topics. To copy the outline as indented text, click Copy all. |
| Products | Live Amazon listings with price, rating, and Best Seller or Amazon's Choice badges, plus links to Amazon's best-seller list for the niche and each subcategory. |
| Top Performers | Domains that rank for the niche, with Best rank, Ranked pages, and Top page. |
The Products tab can take a couple of minutes to load live Amazon listings the first time you open a niche; keep the dialog open while it loads.
Interpret the metrics
Search volume and CPC describe United States search data for the niche term. A missing value does not mean that the niche's subcategories or related topics have no demand.
Use the Trend tab to check seasonality before you commit to a niche. Confirm product prices and availability on the linked Amazon page before you include them in published content.
Continue your research
A niche's category structure is a starting point, not a complete content plan. Enter a niche phrase in Keyword Research to compare its keywords in your own market and language. Build a map in Topical Maps to plan pillar and cluster pages. Draft a product comparison in Product Roundup with products from the Products tab.